Brand Snapshot & Downloads

Safer Stranger — Media Kit.

The essentials on the page. The full documents in the download panel below — watermarked, for prospective guests, partners, and press.

01 · The Mark

The Logo.

Safer Stranger overlapping logo lockup

The overlapping wordmark is our primary signature. The two words sit close enough to touch — a quiet visual of the show's premise: two strangers meeting at a distance small enough to hear each other.

Cocoa on cream is the default lockup. Reserve clear space equal to the height of the letter S on all sides. Never re-color, re-space, or separate the two words.

02 · The Icon

The Candy Icon.

Safer Stranger candy icon

The candy is the show's smallest, most human object — an offering, not a logo. Use it as a favicon, a stamp on collateral, or a quiet punctuation in editorial layouts. It always leads with warmth, never with brand.

Amber on cream or cream on cocoa. Never outlined, never on high-noise backgrounds.

03 · The Palette

Color.

Five colors carry the world. Cocoa holds the voice, cream holds the room, amber sets the invitation, dusty rose softens, and raspberry is the moment a conversation catches. No secondary palette, no gradients, no substitutions.

Amber

#FFBF00

Invitation

Cocoa

#35281E

Humanity

Dusty Rose

#C0737A

Tenderness

Raspberry

#D93C65

Conversation

Cream

#F5F0E8

Hospitality

04 · The Tagline

The Signature Inquiry.

So, stranger
would you like a candy?

Stranger is locked to cocoa. Everything else — the opener, punctuation, and the question — pops forward in amber. Always left-justified, never centered, and always broken across two lines exactly as shown.

It's a question, not a slogan. Say it slowly. The ellipsis is part of the meaning.

05 · The Type

Fonts.

Display

Fraunces

Fraunces, with Cormorant Garamond as a fallback. Used for headlines, the tagline, and any moment that should feel like it was set with intent.

Body

Lora

Lora for running text, captions, and forms. Slightly warm, easy on long paragraphs, and pairs cleanly with Fraunces at any size.

06 · The Downloads

The Full Documents.

The Media Kit and Partnership Dossier are open downloads. Partnership Pricing is released only after a brief conversation.

Media Kit

The complete Safer Stranger brand, story, philosophy, ritual, and environment — the whole framework in one document.

Partnership Dossier

How partnerships work — the pillars, the placements, the philosophy, and what a season looks like alongside a brand.

Partnership Pricing

Gated

Commercial valuation and asset allocation. Released only after a short conversation.

Pricing is released separately. Start at pricing access.

Safer StrangerLegacy Media & Publications