01 · The Mark
The Logo.

The overlapping wordmark is our primary signature. The two words sit close enough to touch — a quiet visual of the show's premise: two strangers meeting at a distance small enough to hear each other.
Cocoa on cream is the default lockup. Reserve clear space equal to the height of the letter S on all sides. Never re-color, re-space, or separate the two words.
02 · The Icon
The Candy Icon.

The candy is the show's smallest, most human object — an offering, not a logo. Use it as a favicon, a stamp on collateral, or a quiet punctuation in editorial layouts. It always leads with warmth, never with brand.
Amber on cream or cream on cocoa. Never outlined, never on high-noise backgrounds.
03 · The Palette
Color.
Five colors carry the world. Cocoa holds the voice, cream holds the room, amber sets the invitation, dusty rose softens, and raspberry is the moment a conversation catches. No secondary palette, no gradients, no substitutions.
Amber
#FFBF00Invitation
Cocoa
#35281EHumanity
Dusty Rose
#C0737ATenderness
Raspberry
#D93C65Conversation
Cream
#F5F0E8Hospitality
04 · The Tagline
The Signature Inquiry.
So, stranger…
would you like a candy?
Stranger is locked to cocoa. Everything else — the opener, punctuation, and the question — pops forward in amber. Always left-justified, never centered, and always broken across two lines exactly as shown.
It's a question, not a slogan. Say it slowly. The ellipsis is part of the meaning.
05 · The Type
Fonts.
Display
Fraunces
Fraunces, with Cormorant Garamond as a fallback. Used for headlines, the tagline, and any moment that should feel like it was set with intent.
Body
Lora
Lora for running text, captions, and forms. Slightly warm, easy on long paragraphs, and pairs cleanly with Fraunces at any size.
06 · The Downloads
The Full Documents.
The Media Kit and Partnership Dossier are open downloads. Partnership Pricing is released only after a brief conversation.
Media Kit
The complete Safer Stranger brand, story, philosophy, ritual, and environment — the whole framework in one document.
Partnership Dossier
How partnerships work — the pillars, the placements, the philosophy, and what a season looks like alongside a brand.
Partnership Pricing
GatedCommercial valuation and asset allocation. Released only after a short conversation.
Pricing is released separately. Start at pricing access.
